Higher Education’s Influence is a Changin
It is obvious that Apple has not been catering to Higher Education with their shift to the new iPad consumer line. And it is also clear that Microsoft must try to hold on to the markets they still control; Business and Government, hence, not a lot of concern for Higher Ed. Of course we have always known that there is no money in Higher Ed, but we always had influence. What is now apparent is that Higher Education has lost its influence. The influence born from the student computing experience that would shape their technology buying habits as they moved into the work force. Why exactly has this happened and what might the long term effect be?
There is no business, marketing or economic reason for this change. I think the change is driven the fact that students no longer consider the computer an advantage. Early on it was critical for the tech industry to gain academic influence. School was the first exposure to the wonders and power of computing. Apple chose to control K-12 which may now be an influence fueling their success. Microsoft chose to control business which required influence from Higher Education, valid reason for their current control of the MS Office, now SharePoint, dependent business world. Some tried to gain influence solely by hardware opportunity such as IBM and Sun, unfortunately their strategy had no way to maintain contact after graduation.
So is it that the student no longer considers the computer as an advantage or is it that they no longer consider the computer cool. Either way it translates to a vanishing concern by the main tech companies. The computer does not really have that much influence on learning. Trying to tie it to the optimal path to the Internet isn’t really about enhanced learning, that is about access to information which may assist learning. So what does this next period have in store for Higher Education? If Higher Ed has no influence then are we just consumers. Yes, we are just consumers of devices, however, Higher Ed does influence the flow of information. And that is why Google cares the most about us now.